The Active Solutions[ SHOPIFY & DTC GROWTH ]
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[ CASE STUDY · FITNESS & RECOVERY ]
ThermoLab sells red light therapy panels, portable steam saunas and PEMF mats, designed in Britain. The store needed to explain serious technology without slowing shoppers down, and turn high-consideration visits into orders and expert enquiries.
[ THE CHALLENGE ]
ThermoLab's range runs from a £9.99 essential oil to professional red light panels close to £1,900. Buyers want to understand wavelengths, wattage and the science before they spend, and many want to talk to someone first.
Technical detail, trust signals and offers had to live on one storefront without turning it into a spec sheet, across more than twenty products in the A Series, S Series, Aura and sauna ranges.
THE GOALS
[ OUR APPROACH ]
Four focused phases over 6 weeks, with work you could review every week.
We mapped the questions buyers ask before buying recovery equipment and where they dropped out of the old journey.
Product pages were restructured around benefits, specifications and proof, in the order shoppers need them.
A custom Shopify theme with reusable sections, so ThermoLab's team can publish new products and campaigns themselves.
We launched, then refined page speed, trust messaging and the consultation flow based on how visitors used it.
[ WHAT WE BUILT ]
The parts of the storefront that do the heavy lifting, from the first screen to checkout.
[ THE OUTCOME ]
[ SERVICES USED ]
Want the same for your store? Explore the services that went into this project.
[ LET'S TALK ]
Planning a Shopify build, redesign or migration? Tell us where your store is today and where you want it to go.
