[ CASE STUDY · PET CARE ]
HeyBuddy's QR code smart pet tag links to an online pet profile: anyone who finds a lost pet scans the tag (no app needed) and the owner gets an instant alert with the pet's location. The storefront had to make a new product category feel simple, trustworthy and worth buying in a few scrolls.

[ THE CHALLENGE ]
A smart pet tag is a new idea for most shoppers. Visitors needed to understand what the tag does, how the app works with it and why it beats a regular engraved tag, all before their attention moved on.
Most traffic came from social ads on mobile, and the range had grown to more than twenty designs across the Standard, Slide and Silicone styles, so choosing had to stay easy on a small screen.
THE GOALS
[ OUR APPROACH ]
Four focused phases over 6 weeks, with work you could review every week.
We distilled the product into one idea, the world's smartest pet tag, and built every section around proving it.
A bright, playful system with real app screens and happy pets, so the product feels tangible before purchase.
Mobile-first Shopify templates with lightweight animation and fast-loading product imagery.
Bundles, add-ons and clear shipping messaging were tested and refined after launch.
[ WHAT WE BUILT ]
The parts of the storefront that do the heavy lifting, from the first screen to checkout.



[ THE OUTCOME ]
[ SERVICES USED ]
Want the same for your store? Explore the services that went into this project.
[ LET'S TALK ]
Planning a Shopify build, redesign or migration? Tell us where your store is today and where you want it to go.